![43% and Rising](https://pbcdn1.podbean.com/imglogo/image-logo/11884298/23_-and-Rising_1400x1400a6lmi.jpg)
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43% of CMOs today are women. Which sounds great, until you consider that women currently make up 61% of today’s marketing industry. In 43% and Rising, you’ll hear from the women who have broken through to reach the top. Let their first-hand insights inspire you to move up in your career and bring our industry closer to equal representation 43% and Rising is brought to you by Earnest – the award-winning agency chasing the humdrum out of B2B marketing in London and New York. If you have a question, or would like to join us on the pod, you can reach us on Twitter and LinkedIn @earnestagency, or at earnest-agency.com – we’d love to hear from you.
Episodes
![Isobel Cowell – Perfecting your personal brand](https://pbcdn1.podbean.com/imglogo/image-logo/11884298/23_-and-Rising_1400x1400a6lmi_300x300.jpg)
Tuesday Feb 20, 2024
Isobel Cowell – Perfecting your personal brand
Tuesday Feb 20, 2024
Tuesday Feb 20, 2024
How do you build a brand around yourself?
Isobel Cowell, Personal Branding Expert and Keynote Speaker, promoted herself as a brand to build her impressive LinkedIn following and land a senior leadership role at just 22 years old.
She talks with us about how and why to try personal branding, even if you don’t feel interesting enough, and how empathy can be a learned leadership skill.
![Valerie Trapunsky – Finding your delegation style](https://pbcdn1.podbean.com/imglogo/image-logo/11884298/23_-and-Rising_1400x1400a6lmi_300x300.jpg)
Tuesday Feb 13, 2024
Valerie Trapunsky – Finding your delegation style
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
Valerie Tranpunsky, Founder and CEO of Chatterboss, and also the author of Delegation Nation, began her career on the agency-side of marketing.
She talks with us about why many women feel guilty for offloading work and why finding comfort in delegation is the route to success.
![Charlotte Parks-Taylor – Making sustainable choices](https://pbcdn1.podbean.com/imglogo/image-logo/11884298/23_-and-Rising_1400x1400a6lmi_300x300.jpg)
Tuesday Feb 06, 2024
Charlotte Parks-Taylor – Making sustainable choices
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
Charlotte Parks-Taylor, Co-owner and Chief Strategy Officer at Cream, started out as a media assistant.
She talks with us about the power of a people-centric hiring policy, being selective about the clients she works with, and how sustainable media and creative choices can give employees a greater sense of purpose.
![Larissa Vince – Balancing ambition with life](https://pbcdn1.podbean.com/imglogo/image-logo/11884298/23_-and-Rising_1400x1400a6lmi_300x300.jpg)
Tuesday Jan 30, 2024
Larissa Vince – Balancing ambition with life
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
How do you get everything you want from life and work?
Larissa Vince, CEO of TBWA\London, started her career in the hectic world of journalism before finding her feet in advertising.
She talks with us about why choosing to work part-time or having children doesn’t mean sacrificing a successful career.
Our working lives will naturally have slow moments, and by realising you’ve got plenty of time, you can focus more on the present.
![The Strategals – Earnest Holiday Special](https://pbcdn1.podbean.com/imglogo/image-logo/11884298/23_-and-Rising_1400x1400a6lmi_300x300.jpg)
Wednesday Dec 20, 2023
The Strategals – Earnest Holiday Special
Wednesday Dec 20, 2023
Wednesday Dec 20, 2023
How do women succeed in a working world designed by men?
There are more than three wise women in the Earnest strategy department, so for a seasonal treat, we invited our ‘Strategals’ to do what they do best and share their strategy for being women in marketing.
Whether it’s overcoming imposter syndrome, asserting yourself at work, or being a successful leader, these gals have got your back.
![Juliet Purcell – Finding your niche](https://pbcdn1.podbean.com/imglogo/image-logo/11884298/23_-and-Rising_1400x1400a6lmi_300x300.jpg)
Tuesday Aug 01, 2023
Juliet Purcell – Finding your niche
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
How do you find your marketing niche?
Juliet Purcell, an experienced B2B tech marketer, has worked at the top of some of the world’s biggest technology and digital transformation companies. She talked with us about all things B2B marketing – from attracting more diverse talent, to management as a trained skill and breaking the workplace menopause taboo.
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Find out more about Juliet: https://www.linkedin.com/in/julietpurcell/
![Olivia Mae Hanlon – Bridging the digital skills gap](https://pbcdn1.podbean.com/imglogo/image-logo/11884298/23_-and-Rising_1400x1400a6lmi_300x300.jpg)
Tuesday Jul 25, 2023
Olivia Mae Hanlon – Bridging the digital skills gap
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
How do you guide young hires to greatness?
Olivia Mae Hanlon, Founder and CEO of Girls in Marketing, had her passion for marketing sucked out of her by a corporate role – it inspired her to launch a community for like-minded young women. She talked with us about the often monotonous and unhelpful nature of marketing training, and why employers should open their minds to younger hires.
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Find out more about Olivia: https://www.linkedin.com/in/olivia-mae-hanlon/
Join the Girls in Marketing community: https://girlsinmarketing.com
Check out the books discussed in this episode:
https://www.waterstones.com/book/work-like-a-woman/mary-portas/9781784163624
https://www.waterstones.com/book/how-women-rise/sally-helgesen/marshall-goldsmith/9781847942258
![Raina Roberts – Getting comfortable with discomfort](https://pbcdn1.podbean.com/imglogo/image-logo/11884298/23_-and-Rising_1400x1400a6lmi_300x300.jpg)
Tuesday Jul 18, 2023
Raina Roberts – Getting comfortable with discomfort
Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
How do you become comfortable with discomfort at work?
Raina Roberts, Sales Director at StackAdapt, took a windy path through nannying, hospitality and the charity sector to get to sales and advertising. She talked with us about the stresses of getting your first job, getting therapy to overcome imposter syndrome and how important it is to normalise mental health conversations at work.
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Learn more about Raina: https://www.linkedin.com/in/raina-roberts-2ba541108/
Get involved with Bloody Good Period: https://www.bloodygoodperiod.com
Or take a look at StackAdapt: https://www.stackadapt.com
![Clair Heaviside – Creative culture-setting](https://pbcdn1.podbean.com/imglogo/image-logo/11884298/23_-and-Rising_1400x1400a6lmi_300x300.jpg)
Tuesday Jul 11, 2023
Clair Heaviside – Creative culture-setting
Tuesday Jul 11, 2023
Tuesday Jul 11, 2023
How do you create a culture for creativity?
Clair Heaviside, Founder of a Manchester-based digital and creative agency, learned how to engage with the toughest of crowds by starting her career in prisons. She talked with us about the post-pandemic shift agencies outside of London, and how to create a culture that lets creativity flourish.
Please note: due to some technical issues on our end, the audio quality is a little rough when our host Beatrice speaks. But Clair sounds perfect, and she's the person you'll want to hear from anyway!
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Find out more about Clair's agency Serotonin here: https://www.serotonin.co.uk
Learn more about Clair via LinkedIn: https://www.linkedin.com/in/clairheaviside/
Or check out Freshwalks: https://www.freshwalks.co.uk
![Olivia Day – Overcoming imposter syndrome](https://pbcdn1.podbean.com/imglogo/image-logo/11884298/23_-and-Rising_1400x1400a6lmi_300x300.jpg)
Tuesday Jul 04, 2023
Olivia Day – Overcoming imposter syndrome
Tuesday Jul 04, 2023
Tuesday Jul 04, 2023
How do you ‘fake it til you make it’?
Olivia Day, SEO Lead at Digitaloft, was whacked with imposter syndrome after flying through promotions in her early 20s. She talked to us about rejecting ‘hustle culture’, toxic productivity and the power of adopting a work persona.
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Find out more about Olivia: https://www.linkedin.com/in/olivia-day-798447157/
Or check out Digitaloft: https://digitaloft.co.uk