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43% of CMOs today are women. Which sounds great, until you consider that women currently make up 61% of today’s marketing industry. In 43% and Rising, you’ll hear from the women who have broken through to reach the top. Let their first-hand insights inspire you to move up in your career and bring our industry closer to equal representation 43% and Rising is brought to you by Earnest – the award-winning agency chasing the humdrum out of B2B marketing in London and New York. If you have a question, or would like to join us on the pod, you can reach us on Twitter and LinkedIn @earnestagency, or at earnest-agency.com – we’d love to hear from you.
Episodes
Tuesday Nov 08, 2022
Rebecca Morter – Adapting to opportunity
Tuesday Nov 08, 2022
Tuesday Nov 08, 2022
How do you know you’re still fulfilling your professional ambitions when life sends you in unexpected directions?
Rebecca Morter, Founder and CEO of Lone Design Club, talks about how she was able to pivot her career and business to stay ahead in a market of changing customer attitudes.
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Find out more about Rebecca and Lone Design Club here:
https://lonedesignclub.com/pages/aboutlonedesignclub
Wednesday Oct 19, 2022
Weiwei Xu – Curiosity and collaboration
Wednesday Oct 19, 2022
Wednesday Oct 19, 2022
How do you find more creative freedom when you have bills to pay?
Weiwei Xu, Founder of Sprout and Roller, talks about her experiences making the leap from college to the world of work, taking risks in her career path and finding her feet as a first time founder.
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Find out more about Weiwei's business Sprout:
And about Roller, her new project:
Tuesday Oct 11, 2022
Claire Ferreira – Bringing your whole self to work
Tuesday Oct 11, 2022
Tuesday Oct 11, 2022
How do you bring your whole self to work when things at home are hard?
Claire Ferreira, Founder of Mums in Marketing, talks about how to overcome a confidence crisis and believe in your own abilities.
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Find out more about Mums in Marketing:
Tuesday Oct 04, 2022
Georgina Gilmore – Making workplaces work for you
Tuesday Oct 04, 2022
Tuesday Oct 04, 2022
How do you make the most of every challenge that comes your way?
Georgina Gilmore, Founder of The B2B Marketing Expert, talks about how to stick to your guns, silence the critics and stay confident about what you bring to the table.
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Find out more about Georgina's business here:
Tuesday Sep 27, 2022
Kristy McCarley – Empathy and entrepreneurship
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
How do you manage the rollercoaster that is running your own business?
Kristy McCarley, digital marketing specialist and Founder of Pure Firefly, talks with us about her empathetic approach to marketing, how to keep up with changing digital platforms, and why women entrepreneurs don't ask for funding.
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Sign up to Kristy's event, Guess Less and Sell More :
https://guesslessandsellmore.registration.mailchimp.com/events/f15b8159-9e83-4c6e-b413-0d109dc8044c
And find out more about her business:
Tuesday Mar 29, 2022
Lucy White – Doing the work you love
Tuesday Mar 29, 2022
Tuesday Mar 29, 2022
How do you know when it’s time to take a risk?
Lucy White, Commercial Director of Luminary Bakery, talks with us about learning curves, new challenges and choosing work you’re passionate about.
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Find out more about Lucy:
https://www.linkedin.com/in/lucy-white-38a1a2a0/
Luminary Bakery:
Tuesday Mar 22, 2022
Zoe Scaman – Success through rebellion
Tuesday Mar 22, 2022
Tuesday Mar 22, 2022
How do you move forward when your industry drives you mad?
Zoe Scaman, founder of Bodacious strategy studio, talks about how she navigated industry misogyny to forge her own professional path.
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Find out more about Zoe here:
Here’s her viral essay, ‘Mad Men. Furious Women.’:
https://zoescaman.substack.com/p/mad-men-furious-women?utm_source=url
And her business, Bodacious:
Tuesday Mar 15, 2022
Maya Price – Leading with authenticity
Tuesday Mar 15, 2022
Tuesday Mar 15, 2022
How do you stand up for yourself and lead with empathy?
Maya Price, SAP Marketing Director for UK and Ireland, talks to us about gender, leadership and how to stay true to yourself in a high-pressure environment.
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Find out more about Maya here:
https://www.linkedin.com/in/mayapriceukandsa/
Tuesday Mar 08, 2022
Laurel Stark – The power of speaking up
Tuesday Mar 08, 2022
Tuesday Mar 08, 2022
How do you create change where it doesn’t feel welcome?
Laurel Stark, Creative Director of The Sims and co-founder of Next Creative Leaders, talks to us about allyship and amplifying underrepresented voices.
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Find out more about the Next Creative Leaders competition:
https://nextcreativeleaders.oneclub.org
And about Laurel herself:
Here’s the latest on The Sims:
https://www.vogue.com/article/stefan-cooke-the-sims
Monday Oct 11, 2021
Isobel Sita-Lumsden – From B2C to B2B
Monday Oct 11, 2021
Monday Oct 11, 2021
Isobel Sita-Lumsden, Head of B2B Marketing Europe at TikTok, talks to us about tackling early career choice uncertainty, making the move from B2C to B2B, and how to be brave and take on new opportunities.